Style Stop with Maison DNA - Interview Recap

Jesse Stuckey and Beth Loomis are the brains behind Maison DNA, a vintage boutique located in Newport. Last month they welcomed me into their treasure-filled world and answered a few questions for our Style Stop FB live Interview. 

Watch the video here or read our recap below!

What surprises people the most when they visit the shop for the first time? 

What surprises people most upon visiting the shop for the first time is our unique atmosphere. Our historic building, eclectic decor and curated clothing collection all work seamlessly together to make for a magical shopping experience. First time visitors and regulars alike love that everything in our store has its own personality, energy and story. From the clothes, to the decor, right down to our price tags, everything we do and carry has a sense of intention, purpose, uniqueness and fun attached to it.

How do you decide that an item is worthy to grace the racks of Maison DNA? 

The process for deciding whether or not to carry a specific item on our racks starts with the surprisingly simple question of "Do we love it?" It may seem unorthodox but instead of carrying inventory that we think people will like, or based on trend, we purposefully do the opposite. Instead, our philosophy is to carry product that inspires and excites us first and foremost. Then, if almost by magic, this energy is subconsciously picked up by our customers and in turn they become inspired and excited by what we carry.

On a side note, I feel like this process is based on intuition or instinct which also inadvertently leads us to picking specific styles or fashions a few weeks or months before they become a trend on the runway.

Once we give the initial OK to an item, but before bringing it "home", we meticulously check for quality, condition, craftsmanship and overall visual impact. 99% of the time, even the tiniest flaw on a piece is a deal breaker and although we loved the piece initially, it does not make the cut and we leave it behind. Such strict guidelines not only allow us to deliver a product of value and quality to our customers but allows us to take pride in what we do.

Where do you source pieces from?

After being in the vintage fashion industry for almost 20 years, we are fortunate to have made invaluable contacts in the business. For the first time, without giving all the magic away, we can say that our inventory comes from professional buyers who have inside access to collections from certain New England "homes" that otherwise the public does not have access to.

The most flattering comment you have ever received...

That'd be from a well dressed gentlemen from Milan visiting Newport for the Summer who told us that Maison DNA would be a big hit where he lives.

To stay connected with Maison DNA, follow them on Facebook and Instagram.  And on your next visit to Newport, be sure to stop by their boutique located at 64 Spring Street!